The New Digital American Family?
Nielsen recently released a report on the “New Digital American Family.” I have to admit up front that I don’t love that set of descriptors. “Digital family” grates against the hopes I have for my own family and those in our neighborhood and church, yet the depth of digital media’s reach into our homes is undeniably imprinting our relationships.
Remember, this is a marketing company helping us understand how family purchasing trends are changing (primarily for those who want to sell families products). So take this with a grain of salt. The opening sentence, though, sounds like a read on the latest census reports (and indeed is pulling from census data): “The New Digital American Family is getting older, smaller, growing more slowly and becoming more ethnically diverse than at any point in history.”
Check out some of their reported trends, and reflect on what you’re seeing in your own context. How is the use of digital media impacting the family, and how are you seeing that play out? What kinds of ministry responses are most helpful—both in how we communicate with families and how we help them navigate the technological waves sweeping through their homes?