Disney: Reaching Boys

Kara Powell | Sep 2, 2009

Photo by Jean-Philippe Delberghe

This past weekend at a birthday party for my daughter, Krista, I had a very interesting conversation with another parent who works at Disney here in Los Angeles. He told me that while Disney feels that they have a strong connection with young girls (princesses and fairies abound), they lack a strong connection with young boys. Boys grow bored of the Disney characters and move on to other places.

On Monday, it was announced that Disney has bought Marvel Comics, a partnership that will now allow them to develop characters like Spiderman and the Transformers. Many have speculated that it was largely motivated by their desire to connect with young boys, a market that has been elusive for them.

In the midst of Disneys capitalist motives, I've got to say this: I admire Disney for being proactive.

Churches often moan over folks they dont seem to be connecting with and then do little about it. At least Disney was creative and figured out a way to try to connect with more guys.

Kara Powell

Dr. Kara Powell is the Executive Director of the Fuller Youth Institute (FYI), a faculty member at Fuller Theological Seminary, and Fuller's Chief of Leadership Formation. Named by Christianity Today as one of “50 Women You Should Know,” Kara serves as a Youth and Family Strategist for Orange, and also speaks regularly at parenting and leadership conferences. Kara is the author or coauthor of a number of books, including Growing Young, Growing With, The Sticky Faith Guide for Your Family, Sticky Faith Curriculum, Can I Ask That?, Deep Justice Journeys, Deep Justice in a Broken World, Deep Ministry in a Shallow World, and the Good Sex Youth Ministry Curriculum. Kara lives with her husband Dave and their three children, Nathan, Krista, and Jessica, in Southern California.


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