Apple's "Genius Bar" - The Church Equivalent?
So I am just starting to use more Apple products. I’m not exactly a tech early adapted (as anyone on our FYI team will readily tell you) and I have never visited an Apple Genius Bar.
But even I, a rookie Apple user and a non-early adapter, have heard lots of praise for the Apple Genius Bar.
I was intrigued by this Harvard Business Review blog about the branding of the Apple Genius Bar and how it was established more to build relationships than it was to sell product (the former leading to better long-term results).
It made me think about the “brand” of churches across the U.S. I was intrigued several months ago when a 40 year-old youth leader commented to me that while she grew up in a non-Christian and very dysfunctional family, as a teenager she “knew that the church was there for her. If she had a problem, she could go to the church.”
When is the last time you’ve heard someone who wasn’t a Christian (or even a Christian for that matter) say that if they had a problem, they know that a local church would be there for them?
Wouldn’t it be great if the “brand” of churches was that they were there for people - that they would walk with someone in need? Our churches (and those of us who comprise the church) are so often known for what we are against than what we are for. While we certainly need to take stands against certain wrongs, I long for the day when the church is known as a place of refuge and support.
More From Us
Sign up for our email today and choose from one of our popular free downloads sent straight to your inbox. Plus, you’ll be the first to know about our sales, offers, and new releases.